About Us

Who We Are

Smallmouth Fly Angler is built on a passion for smallmouth bass fly fishing. We love the pursuit, the challenge, the beautiful places that smallmouth reside, and the whole experience of being outdoors on a quiet river or lake.

Smallmouth Fly Angler is a family-run business. Tim Holschlag and his wife Lyn are committed to providing excellent products and services. Partner Dan Johnson is also a life-long smallmouth fan who shares the philosophy of offering high quality products at the best prices.

We also employ a network of other people with special skills— such as rod building, fly tying and book production—  all committed to high standards and excellent value.

What We Do

Smallmouth Fly Angler offers a variety of products, services and information to make your fishing more successful and enjoyable. Our mission is to offer you what you need to get the most out of your smallmouthing.

What We Stand For

Quality — We offer only the best products for your fishing. Most are exclusive designs from Smallmouth Fly Angler. Any products from other sources are carefully chosen and heavily tested before being offered.

Enjoyment — Fishing is a relaxing outdoor activity, not a competition. Sure, we love tussling with smallies on the line. But we also appreciate a quiet river, out-of the way destinations, beautiful scenery — the whole experience of being on the water.

Honesty — No hucksterism here, only straight talk on how well products work. Plus unbiased info on angling destinations. And no exaggerations about fish sizes or numbers caught.

Respect for Smallmouth — Smallmouth are an outstanding game fish, deserving respect, study, attention and protection. Smallmouth are also a complex species, and there's still much to learn about them. Our information is scientifically based in sound biology and ongoing research, not merely ideas borrowed from other species like largemouth or trout.

Conservation — We advocate protecting and improving our precious smallmouth waters and all natural resources. And naturally, we advocate the careful release of smallmouth.

Camaraderie — We love to talk smallmouth and associate with other smallie fans. We love to hear customers' experiences, and share in your successes and challenges. Ongoing contact with so many other smallmouth anglers helps us in improve our products, and enriches our lives. Many of you have become personal friends.

Exploration — We love exploring and finding new smallmouth destinations. Tim Holschlag has fished more smallmouth waters than any known angler. And he continues his smallmouth "research" and travel across North America, to bring you the best destinations and discoveries.

Independence — We aren't connected to any specific manufacturers, so we can offer you unbiased information and assistance. And we don't automatically follow conventional wisdom about angling techniques for smallmouth. We promote methods and products we have personally tested and researched.